Whilst searching on google for inspiration for Over A Cuppa I came across the site of Betacup in America. Betacup are the leading company who process the take away cups that cafe's use for their cuppa's. Their title 'drink substainably' had me reading on in awe of their studies done on landfill and the disposable coffee cup. Betacup has shown initiative and has set a goal of producing a refillable take away cup that meets the needs of society, encourages people to use it and thus in the long run saves our environment. Click on the title of this post and check out what they are up to. It is sure to have you thinking differently about the way you purchase your cuppa when on the go.
Betacup found: we use 4 million cups per day just on airlines, which of course do not get reused or recycled. We also use 40 million cups a day just for hot beverages.
For a company who makes profits each year out of the product that is filling our land this is a brave initiative that they should be proud of. Let's hope all manufacturers of reusable cups worldwide listen and take on the challenge.
This is one example of how the humble cuppa influences society in not only the negative but in changes for the positive.
When you walk out the door tomorrow show your support and take your reusable cup.
